A successful capital campaign for buying or renovating a facility can raise from 100% to 500% of annual giving.  The workshop will cover:

> Outcomes

> Prerequisites & Secrets to Success

> Failure Analysis

> Key Elements of Preparation

> Key Elements of Implementation

> Campaign Calendar

> Planned Giving

the church

development foundation

3 West 63rd Street,
Kansas City, MO 64113
(816) 333-8111
or
toll free 800-443-2413

email: info@tcdf.org

Your church needs nourishment to grow. It needs new members, and occasionally it needs a new building or equipment or refurbishment of the present structure. This is when you need the skills of a planner and fundraiser. The Church Development Foundation's Capital Campaign Workshop is designed to help you examine the variables within your own church prior to embarking on a campaign. This workshop is geared to administrators, pastors and committee members in churches.

The Six Keys to a Successful Campaign

While many elements can influence the outcome of a capital campaign, there are six that are the keys to success:

VISION

“Where there is no vision, the people perish” (Proverbs 29). The same can be said of a capital campaign. Whether the campaign is for land acquisition, new construction, renovation, new staff or debt reduction, there must be a clear, articulated vision statement. This statement must be tied into the mission of the church and accepted and supported by the congregation.

SPIRITUAL

The spiritual aspect of a campaign cannot be underestimated. Sacred traditions of the church need to be incorporated into the campaign. This can be done for most churches through prayer or meditation. It also needs to be part of all written materials and emphasized from the pulpit.

INVOLVEMENT

Every member of the congregation (including the youth) must feel involved in the campaign. This includes those who may only fill out a feasibility study questionnaire or attend a meeting as well as those who actively serve on committees. Everyone must be made to feel that their voice is heard—even if they are opposed to the campaign.

COMMUNICATION

As with the spiritual aspect, you cannot have too much communication. The vision, the plan, the need and the support of key members of the campaign must be constantly reiterated verbally and in print. With messages from the pulpit, newsletters, brochures, posters, banners, refrigerator magnets and a variety of other creative means, the campaign vision and goal are constantly reinforced.

THE ASK & THE PLEDGE

Asking someone to make a pledge or commitment—to give money—is often the most difficult part of the campaign. Members of the congregation, however, expect to be asked. After the previous steps, they are ready to be asked.

ACKNOWLEDGEMENT

Thank the donors publicly and personally because it shows future members of the church that their predecessors cared, and it helps ensure actual payment of the pledges.